Building distinctive visual identities that communicate a brand’s personality, values, and vision. From logo design and typography to color palettes and supporting brand elements, I create cohesive visual systems that make brands recognizable, memorable, and meaningful.
Bringing ideas to life through thoughtful layouts, compelling typography, and intentional visual storytelling. From editorial spreads and publications to print collateral and marketing materials, I create engaging designs that balance form and function.
Creating thoughtful digital experiences that blend visual impact with functionality. From website design and digital campaigns to social media graphics and digital marketing materials, I develop cohesive visuals that connect with audiences and bring brands to life across digital platforms.
Every project begins with understanding the assignment. I take the time to consider the goals, audience, and overall vision before exploring ideas and determining the best creative direction.
This is where ideas come to life. Through sketching, experimentation, and design, I develop concepts and bring them to life. I review the details, make adjustments, and incorporate feedback to ensure the final design is cohesive, purposeful, and visually compelling.
With the design finalized and everything checked, the work is ready to go. I prepare the final files, ensure everything is ready for its intended use, and deliver the finished design.
I'm Riley Jones, a graphic and web designer with a passion for thoughtful design, visual storytelling, and bringing ideas to life. I earned my Bachelor of Arts in Graphic Design with a focus in Web Design from Mercyhurst University in 2021.
My work spans brand identity, print and editorial design, and digital experiences, with an emphasis on creating visuals that are both purposeful and engaging. With experience across Adobe Creative Cloud, WordPress, HTML, CSS, and Figma, I enjoy exploring new ideas, solving creative challenges, and finding the details that make a design stand out.
