Identities, publications and products built to hold their weight.

I design identities, publications and digital products for people who care how things are made.

Riley M Jones

My name is Riley Jones, and I am a Graphic and Web Designer based in the Raleigh, North Carolina area. I graduated from Mercyhurst University in 2021, where I received a Bachelor of Arts degree in Graphic Design and a focus in Web Design. I am skilled in Adobe Creative Cloud Programs, WordPress, HTML, CSS, Figma, Microsoft programs, and social media.

Interrogate

Before a single mark, I map the audience, the shelf and the competition. The brief usually comes back one page sharper than it arrived — and a few assumptions don't survive the week.

Build the system

One artefact is easy. I design the rules behind it: the type scale, the spacing, the colour logic, the way a mark behaves at three sizes. That's what makes the twentieth application look as considered as the first.

Proof, Print, Ship

Print tests, press checks, responsive passes at real content volume. The last ten percent is where most projects lose their nerve, so I stay on them until they're signed off properly.

Disciplines

Brand identity

Positioning, wordmarks and visual systems that stay coherent from a 12mm hangtag to a 12-metre façade. || Identity systems Naming & positioning Logo & wordmark Type & colour

Print & editorial

Books, journals and campaigns built on real grids and honest materials — files your printer will thank you for. || Editorial design Publication grids Covers & jackets Annual reports

Web & digital

Design systems translated to the screen: type scales, components and layouts that survive contact with real content. || Website design Design systems Art direction Prototyping

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